Camie Cragg Fitness

Client Overview: Camie Cragg Fitness Industry: Health & Fitness 
Project Type: Brand Management, Product Development & Marketing Design Project Scope As Co-Owner and Brand Manager of Camie Cragg Fitness, I played a key role in launching and developing the brand from the ground up. From facility branding to apparel design and marketing strategy, I led efforts that shaped the company’s visual identity and public presence in the competitive fitness industry. Responsibilities & Deliverables Brand Management: Directed all aspects of the brand’s identity, including tone, visual presence, and positioning across digital and physical platforms. 
 Apparel & Product Design: Designed custom fitness apparel and branded merchandise. Managed sourcing, production, and sales to ensure quality and brand alignment.
 Website Oversight: Maintained the company’s website with a focus on e-commerce, promotions, and user experience.
 Facility & Equipment Branding: Led the visual direction for branding the gym facility and fitness equipment to reflect the company’s modern, results-driven ethos.
 Marketing Collateral: Designed all promotional materials for print and digital, including signage, ads, event flyers, and social media graphics.
 Collaborations & Events: Worked with partners, influencers, and local businesses to coordinate social promotions, pop-up events, and on-location activations. 
 Goal To establish Camie Cragg Fitness as a standout fitness brand by building a cohesive identity, creating strong brand visibility, and engaging the local community through quality products and high-impact marketing.