REEL Lifestyle Apparel Co.

Client Overview: REEL Lifestyle Apparel Co. Industry: Outdoor Lifestyle & Apparel 
Project Type: Brand Management, Product Development & Strategic Partnerships Project Scope As Co-Owner and Brand Manager of REEL Lifestyle Apparel Co., I led all aspects of brand development and operations for this outdoor lifestyle brand focused on fishing, travel, and adventure. My role combined creative direction, business strategy, and hands-on execution to build a brand that connected with outdoor enthusiasts nationwide. Responsibilities & Deliverables Brand Management & Creative Direction: Oversaw all branding efforts, from visual identity to voice and positioning across platforms.
 Apparel & Product Design: Designed lifestyle apparel and accessories aligned with the brand’s adventurous spirit. Directed manufacturing, sourcing, and production from concept to delivery.
 Website Oversight: Managed the REEL online store, ensuring seamless e-commerce functionality and brand consistency throughout the site.
 Sales & Business Development: Pitched and secured retail partnerships with both local boutiques and national retailers.
 Media & Promotions: Secured a promotional deal with a nationally televised travel and fishing program, with hosts actively promoting the brand across TV and digital platforms.
 Collaborations & Events: Coordinated live events, trade shows, and collaborations with companies and influencers to expand visibility and drive engagement. 
 Goal To build REEL into a recognized lifestyle brand by combining authentic storytelling, quality products, and strategic partnerships that resonated with the fishing and outdoor community.