SCORE International Racing

Client Overview: SCORE International Racing Industry: Motorsports & Off-Road Racing 
Project Type: Brand Management & Creative Direction Project Scope SCORE International Racing, a leader in off-road motorsports, brought me on as Brand Manager under a three-year contract to elevate their brand through merchandise, digital presence, and marketing collaborations. Deliverables Apparel & Product Design: Led the design and creative direction for branded apparel and promotional merchandise, aligning each item with SCORE’s bold, high-energy image.
 E-commerce Oversight: Managed the SCORE “Shop” website, ensuring consistency in brand voice, visuals, and customer experience.
 Magazine Collaborations: Worked with the editorial team to design monthly magazine layouts featuring apparel and promotional products.
 Marketing & Social Media Support: Created branded collateral and worked closely with the social media department to develop on-brand content across multiple platforms.
 Brand Consultation: Collaborated directly with SCORE’s owners and marketing team to ensure cohesive branding across all channels, from digital to print. 
 Goal To create a unified, recognizable brand experience across merchandise, media, and marketing—strengthening SCORE’s presence within the global off-road racing community.