Redirect Athletics

Client Overview: Redirect Athletics Industry: Fitness & Athletic Training 
Project Type: Rebrand, Logo Design, Apparel Design, Brand Consultation Project Scope Redirect Athletics brought me on to lead a rebranding initiative that would modernize their visual identity and better align with the energy and focus of their training facility. The goal was to create a strong, adaptable brand presence that reflects their commitment to athletic performance and community. Responsibilities & Deliverables Logo & Identity Design: Developed an updated logo package that gave new life to their brand while preserving recognition. The design is clean, athletic, and built for versatile use across digital and physical formats.
 Apparel Design: Created branded apparel for gym members, staff, and promotional use—focusing on wearability, functionality, and brand visibility both inside and outside the gym.
 Brand Consultation: Provided ongoing consultation on brand strategy, including visual direction, marketing touchpoints, and how to best leverage their new identity across platforms to build recognition and engagement. 
 Goal To deliver a refreshed, cohesive brand identity that strengthens Redirect Athletics’ presence in the fitness space and supports their growth through impactful design and strategic consultation.